What started with a tweet turned into a mission to transform how businesses find financial expertise. When Sam asked his 300,000 Twitter followers for accountant recommendations, he didn't just collect names—he looped in Joe and Kimi and personally called over 100 professionals, diving deep into their expertise, processes, and client approaches. (Yes, really.) That spreadsheet of professionals could have remained a personal resource. Instead, we built something bigger: a curated marketplace where scaling businesses and high-net-worth individuals could find their ideal financial partners—whether that's an accountant, fractional CFO, or financial advisor.
Our Mission
We believe finding the right financial partner shouldn't feel like a second job. While other platforms focus on quantity and advertising revenue, we're building a platform that helps users connect with financial professionals based on expertise and fit. We don't sell ads. We don't auction your information to the highest bidder. We focus solely on connecting you with experienced professionals who align with your needs.
Who We Serve
Sam's List is purpose-built for:
Scaling businesses ready for sophisticated financial expertise
VC-backed companies navigating rapid growth
High-net-worth individuals with complex financial needs
Business owners who value expertise over lowest cost
We're candid about who we serve because we believe in quality over quantity. If you're looking for the cheapest option available, we'll be direct—that's not us. But if you're ready to invest in financial expertise to help manage your finances, you're in the right place.
Meet the Founders
Sam Parr
Founded multiple internet companies (The Hustle,Hampton). Bootstrapped a few of them to tens of millions in revenue and wonderful exits. Also hostMy First Million, one of the most popular business podcasts in the world. And now I have an accountant site named after me.
Joe Speiser
Built & scaled 3 startups in ad-tech, ecomm & digital media. Now runningHampton(a high growth founder community) and Sam's List (where you are right now)
Kimi Green
My path doesn't make much sense from the outside looking in: corporate tech, failed donut shop, fintech, and a business helping run clubs monetize. Those plot twists have lead me here and I love it so much!
Sam’s List is a platform that connects users with independent accountants, bookkeepers, fractional CFOs, and financial advisors. We do not provide financial, investment, tax, or legal advice, nor do we recommend or endorse any specific professional. Some professionals participate in paid programs for additional visibility or leads. Users should independently verify any professional before engaging their services. Learn more in ourTerms of Service.