Fractional Accounting & CFO for restaurants, home service companies, and other service-based businesses with $1–20M in revenue grow through strategic monthly accounting, bookkeeping, dashboards, and financial insights.
Working with Matt and Accounting Forward has been a joy. We have been working together for 5 years and he has been the only accountant we've thought of using. Highly recommend him and his team.
Communication
Subject-matter knowledge
Overall satisfaction
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Disclosure:This review reflects the personal experience of the reviewer and does not represent an endorsement by Sam’s List
Shane M. Dunn
April 25, 2025
Current client since 2021
5.0
Reason for working with Accounting Forward
When I decided to engage Accounting Forward, the key factor was the exceptional expertise and professionalism that Matt Dybing consistently demonstrated as the controller for IAC and my other companies since 2021. His attention to detail, proactive approach, and deep understanding of our financial operations gave me complete confidence that our accounting needs were in the best hands. Matt always went above and beyond to ensure accuracy, transparency, and strategic insight, making a noticeable impact on the overall health and growth of our businesses. Beyond technical excellence, what truly set Accounting Forward apart was the genuine commitment to client success. Matt's responsiveness, thorough communication, and ability to anticipate and solve potential issues before they arose made a tremendous difference. Working with Matt and Accounting Forward was not just efficient — it was a true partnership built on trust and results.
Experience working with Accounting Forward
My experience with Accounting Forward has been nothing short of outstanding. From the very beginning, Matt Dybing provided exceptional service, combining deep expertise with an unwavering attention to detail. His proactive communication, thoughtful insights, and consistent follow-through made managing the financial side of my businesses easy and stress-free. I always felt supported, informed, and confident knowing that Matt was overseeing our accounting operations. Working with Accounting Forward truly felt like having a trusted partner invested in our success.
Communication
Subject-matter knowledge
Overall satisfaction
Reply
Disclosure:This review reflects the personal experience of the reviewer and does not represent an endorsement by Sam’s List
Are You Our Ideal Client?
We work best with people & businesses that fall into these categories.
Clients who would be a good fit
I work best with growth-minded business owners in the restaurant, home service, or professional service industries doing $1–20M in revenue. My ideal client understands that accounting isn’t just about compliance — it’s a strategic tool for making confident decisions. They value clarity, want to grow, and appreciate having an experienced partner who can translate their numbers into actionable insights.
If you’re looking for more than just clean books — someone who can help you actually use your financials to scale — we’ll be a great fit.
Clients who wouldNOTbe a good fit
I’m not the right fit for businesses that are just looking for the cheapest bookkeeping solution, heavy tax preparation, or one-off compliance services. I work best with growth-minded business owners who want ongoing financial clarity and use their numbers to make better decisions. If you’re only looking for someone to file taxes once a year or handle complex tax planning, I may not be the right fit.
I also don’t typically work with pre-revenue startups or businesses with less than $500K in annual revenue.
Minimum Financial Requirements
Annual Income
No minimum required
Annual Revenue
$1,000,000
Client Specialties
Preferred Industries
Client Type
Industries Accounting Forward doesNOTserve
Services Offered
Service Pricing
Monthly Fixed Fee
$750
Meeting Options
Video meetings
Accounting Forward's Tech Stack
About Accounting Forward
At Accounting Forward, we specialize in working with growth-oriented service businesses—especially in the restaurant, home service, and professional service industries—doing between $1M and $20M in annual revenue. We go beyond traditional bookkeeping by offering forward-looking dashboards, KPI tracking, and financial insights that help owners make better, faster decisions. While we provide foundational bookkeeping services, our strength lies in helping businesses interpret their financials, identify opportunities, and scale intentionally.
Our clients are entrepreneurial leaders who value clarity, accountability, and strategic input—not just compliance.
We are not a fit for those seeking heavy tax work or low-cost, transactional bookkeeping. Instead, we partner best with businesses ready to take ownership of their numbers and use them as a tool for growth.
Disclaimer
Sam’s List is a platform that connects users with independent financial professionals, including accountants, bookkeepers, fractional CFOs, and financial advisors. Sam’s List does not provide, endorse, or guarantee any financial, accounting, or investment services. Some professionals on this platform participate in paid programs for additional visibility or leads. Users are responsible for conducting their own due diligence before engaging with any professional. Learn more in ourTerms of Service.
"Great! They took some really messy books, cleaned them up, did much better tax planning than my former accountant. Before I was really stressed about my accounting. My I have a solid team and a system backing me up!"
Sam’s List is a directory for exploring accountants, bookkeepers, fractional CFOs, financial advisors, and wealth managers. We do not provide financial, investment, tax, or legal advice, nor do we recommend or endorse any specific professional. Some professionals participate in paid programs for additional visibility or leads. Users should independently verify any professional before engaging their services. Learn more in ourTerms of Service.