5.0
Average rating
12
Client Reviews
0.75% to 1%
Percentage of Assets (AUM)
$200K
Minimum Annual Income
$0
Minimum Investible Assets
What Our Clients Say
5.0
12 Client Reviews
Zach Wilkinson
December 23, 2025
Current client since 2024
5.0
Reason for working with Ryan Johnson, CFP®, BFA™
Ryans model for client/advisor is relationship based, valuing his clients needs and best interests above all else. His fees for the services provided are an incredible value and fair. His range of services and expertise offered are exactly what my family was looking for.
Experience working with Ryan Johnson, CFP®, BFA™
My family is grateful to have worked with Ryan at Hundred Financial for over one year now. His approach is thoughtful and personal, and it is clear in each meeting that he cares to listen to your values and the direction your family wants to head, all the while helping to course correct and find a better route when needed. You can tell he has a passion both for his clients, but also to never stop learning in his field, which instills confidence that his guidance is trustworthy. He has helped eliminate confusion to give our family financial confidence in the present, as well as an adaptable roadmap for the future. We highly recommend partnering with Hundred Financial!!
Communication
Subject-matter knowledge
Overall satisfaction
Conflicts of Interest
Reviewer disclosed a personal or professional relationship with this vendor outside of the client relationship.
Compensation
Reviewer did not receive any compensation for this review.
Disclosure:This review reflects the personal experience of the reviewer and does not represent an endorsement by Sam’s List
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Andrew Kingston
December 16, 2025
Current client since 2024
5.0
Reason for working with Ryan Johnson, CFP®, BFA™
I had conversations with other advisors and got the feeling they just wanted to sell me products on which they would earn commission. Their advice was very general, and they didn't take the time to understand my unique situation and goals before making recommendations.
As soon as I looked at Ryan's website, I knew he was the type of advisor I wanted to work with. We had an initial meeting to review some items, followed by another meeting with my wife to go into more detail. However, I knew after the first meeting we were going to work with him.
His personalized approach and his ability to explain things in a very down-to-earth and easy-to-understand way made us feel sure we were in good hands
As soon as I looked at Ryan's website, I knew he was the type of advisor I wanted to work with. We had an initial meeting to review some items, followed by another meeting with my wife to go into more detail. However, I knew after the first meeting we were going to work with him.
His personalized approach and his ability to explain things in a very down-to-earth and easy-to-understand way made us feel sure we were in good hands
Experience working with Ryan Johnson, CFP®, BFA™
Our experience working with Ryan since early 2024 has been fantastic. Every meeting we have is filled with incredible insights, and we always leave knowing he really gets us and that we are on the right path.
Ryan has taken the time to get to know us and understand our family's goals, and thanks to his thoughtful and friendly approach, we have also become good friends.
I highly recommend Ryan as a Financial Advisor, especially to anyone with a young family.
Ryan has taken the time to get to know us and understand our family's goals, and thanks to his thoughtful and friendly approach, we have also become good friends.
I highly recommend Ryan as a Financial Advisor, especially to anyone with a young family.
Communication
Subject-matter knowledge
Overall satisfaction
Conflicts of Interest
Reviewer disclosed a personal or professional relationship with this vendor outside of the client relationship.
Compensation
Reviewer did not receive any compensation for this review.
Disclosure:This review reflects the personal experience of the reviewer and does not represent an endorsement by Sam’s List
{ "@context": "https://schema.org", "@type": "Review", "reviewBody": "Our experience working with Ryan since early 2024 has been fantastic. Every meeting we have is filled with incredible insights, and we always leave knowing he really gets us and that we are on the right path. Ryan has taken the time to get to know us and understand our family's goals, and thanks to his thoughtful and friendly approach, we have also become good friends. I highly recommend Ryan as a Financial Advisor, especially to anyone with a young family. ", "author": "Ryan Johnson, CFP®, BFA™", "reviewRating": { "@type": "Rating", "ratingValue": "5.0" } }
Are You Our Ideal Client?
We work best with people & businesses that fall into these categories.
Financial Requirements
Minimum Investible Assets
$0
Minimum Annual Income
$200,000
Specialties We Work With
Services We Offer
✔ Asset Allocation
✔ Charitable Giving
✔ Debt Management
✔ ESG/Impact Investing
✔ Executive Compensation
✔ Financial Advice & Coaching
✔ Insurance/Risk Management
✔ Life Transition Planning
✔ Portfolio Management
✔ Risk Management
✔ Stock Option Planning
✔ Wealth Management
✔ Tax Strategy
✔ Retirement Planning
✔ Portfolio Rebalancing
✔ Philanthropic Planning
✔ Liquidity & Exit Planning
✔ Investment Management
✔ Insurance Planning
✔ Financial Planning
✔ Family Wealth Transfer
✔ Estate Planning
✔ Education Planning
✔ College/Education Planning
✔ Cash Flow Planning
✔ 401(k) & IRA Management
Our Ideal Client Profile
Our ideal clients are professionals and families in their 30s and 40s who are doing well financially but want to feel more in control and intentional with their money. They’ve built momentum; strong income, growing investments, maybe equity compensation, but they’re also balancing major life goals and want a clear plan to tie it all together.
They’re busy people who value expertise and want to delegate the details: optimizing taxes, managing investments, organizing cash flow, and making sure estate and insurance plans are buttoned up. They’re not looking for a quick stock tip or the next hot investment—they’re looking for a long-term partner who can help them make smart, coordinated decisions with confidence.
Our clients care about using money purposefully, to support their family, career, and future, without letting finances dominate their time or energy.
- Dual-income households earning $200k–$600k who want a coordinated plan
- Professionals with RSUs, stock options, or equity compensation
- Anyone wanting to reduce tax drag and keep more of what they earn
- People who have multiple goals—retirement, home upgrades, kids, travel—and need help prioritizing
- Families ready to get estate documents, insurance, and cash flow in order
- Professionals who want an advisor to handle details so they can focus on career, family, and life
They’re busy people who value expertise and want to delegate the details: optimizing taxes, managing investments, organizing cash flow, and making sure estate and insurance plans are buttoned up. They’re not looking for a quick stock tip or the next hot investment—they’re looking for a long-term partner who can help them make smart, coordinated decisions with confidence.
Our clients care about using money purposefully, to support their family, career, and future, without letting finances dominate their time or energy.
- Dual-income households earning $200k–$600k who want a coordinated plan
- Professionals with RSUs, stock options, or equity compensation
- Anyone wanting to reduce tax drag and keep more of what they earn
- People who have multiple goals—retirement, home upgrades, kids, travel—and need help prioritizing
- Families ready to get estate documents, insurance, and cash flow in order
- Professionals who want an advisor to handle details so they can focus on career, family, and life
We're Probably Not A Good Fit If
✗ People looking for quick stock tips or market predictions
✗ Individuals not yet saving or managing cash flow consistently
✗ Families unwilling to share tax returns, benefit info, or other key details we need to build a complete plan
✗ People seeking commission-based products or one-time portfolio management without broader planning
How We Work
1
Intro Call
A short, no-pressure conversation to learn about your goals, explain how we work, and see if we’re a good fit to partner together. No prep required, just bring your questions.
2
Discovery Meeting
A values-focused conversation to understand what matters most to you and your family. We explore priorities, goals, and what you want your money to make possible.
3
Get Organized Meeting
We gather your financial details, accounts, and documents to build a clear picture of where you stand today and lay the groundwork for your personalized plan.
4
Initial Plan Meeting
We present your personalized financial plan, walk through key recommendations, and outline clear next steps to help you move forward with confidence.
Transparent Pricing
Kick Start
$2,500 - $5,000 One-Time Financial Planning Fee
Kick-Start is a one-time financial planning engagement that gives you clarity, direction, and a prioritized action plan. Perfect for parents who want expert guidance without ongoing commitment.
Core Planning Relationship (AUM)
Percentage of Assets (AUM)
Core is an ongoing partnership that keeps your finances organized, strategic, and accountable; covering investments, taxes, and planning so you can stay focused on family and what matters most.
Core Planning Relationship (Subscription)
$5,000 - $15,000 Subscription
Core is an ongoing partnership that keeps your finances organized, strategic, and accountable; covering investments, taxes, and planning so you can stay focused on family and what matters most.
About Ryan Johnson, CFP®, BFA™
Hundred Financial Planning is a fee-only financial planning firm helping successful professionals and families bring clarity, confidence, and structure to their financial lives. We work with people who have outgrown DIY tools and want a thoughtful partner to help them make smart, intentional decisions about money.
Our clients are often balancing career growth, major life transitions, and increasingly complex finances, from stock compensation and tax planning to buying a home, growing a family, or planning for early financial independence. We help organize every moving part into a cohesive plan that connects your money to your goals and values.
Whether it’s reviewing your tax return, managing investments, coordinating with your CPA or estate attorney, or simply helping you know where to focus next, we’re here to make financial planning feel simpler, clearer, and more aligned with your life.
Our clients are often balancing career growth, major life transitions, and increasingly complex finances, from stock compensation and tax planning to buying a home, growing a family, or planning for early financial independence. We help organize every moving part into a cohesive plan that connects your money to your goals and values.
Whether it’s reviewing your tax return, managing investments, coordinating with your CPA or estate attorney, or simply helping you know where to focus next, we’re here to make financial planning feel simpler, clearer, and more aligned with your life.
Let’s Start the Conversation
If you’re ready for your financial life to feel organized and under control, book a brief intro call. You’ll get a sense of how we work, and we’ll see whether partnering together makes sense.
Disclaimer
Sam’s List is a platform that connects users with independent financial professionals, including accountants, bookkeepers, fractional CFOs, and financial advisors. Sam’s List does not provide, endorse, or guarantee any financial, accounting, or investment services. Some professionals on this platform participate in paid programs for additional visibility or leads. Users are responsible for conducting their own due diligence before engaging with any professional. Learn more in ourTerms of Service.
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