5.0
Average rating
2
Client Reviews
0.75% to 1%
Percentage of Assets (AUM)
What Our Clients Say
5.0
2 Client Reviews
Logan Moorse
October 15, 2025
Current client since 2024
5.0
Reason for working with Ryan Johnson, CFP®, BFA™
During our first conversation, he asked the question, "what do you hope to get out of this relationship?" My response was something along the lines of "I want to have confidence that we're doing the 'right' things with our money." As I look back on the last year, I have never been more confident that we are doing just that.
Experience working with Ryan Johnson, CFP®, BFA™
Our family has been working with Ryan and Hundred Financial Planning for the past year. During our first conversation, he asked the question, "what do you hope to get out of this relationship?" My response was something along the lines of "I want to have confidence that we're doing the 'right' things with our money." As I look back on the last year, I have never been more confident that we are doing just that.
What I'm most grateful for, however, is that because of Ryan's approach, our conversations have been FAR more valuable than simply checking a box. Ryan is wise, thoughtful, and has a knack for guiding conversations around complicated topics in a way that feels both approachable and strategic.
Ryan is very good at his job, and I'm appreciative that our family benefits from his talents and passion
What I'm most grateful for, however, is that because of Ryan's approach, our conversations have been FAR more valuable than simply checking a box. Ryan is wise, thoughtful, and has a knack for guiding conversations around complicated topics in a way that feels both approachable and strategic.
Ryan is very good at his job, and I'm appreciative that our family benefits from his talents and passion
Communication
Subject-matter knowledge
Overall satisfaction
Conflicts of Interest
Reviewer disclosed a personal or professional relationship with this vendor outside of the client relationship.
Compensation
Reviewer did not receive any compensation for this review.
Disclosure:This review reflects the personal experience of the reviewer and does not represent an endorsement by Sam’s List
Jeffrey Maleska
October 13, 2025
Current client since 2024
5.0
Reason for working with Ryan Johnson, CFP®, BFA™
Referral from trusted friend; Met at/got to know through our (previously shared) church; Good relationship with Ryan as I started getting to know him.
Experience working with Ryan Johnson, CFP®, BFA™
Ryan has been instrumental in creating a sustainable financial plan for our family. He took the time to understand what matters most to us and built a customized plan that reflects our values and our short- and long-term goals. Ryan's ability to provide clear, actionable steps has made it easy to implement our plan. Working with Ryan has given us more confidence and a greater sense of control over our finances.
Communication
Subject-matter knowledge
Overall satisfaction
Conflicts of Interest
Reviewer disclosed a personal or professional relationship with this vendor outside of the client relationship.
Compensation
Reviewer did not receive any compensation for this review.
Disclosure:This review reflects the personal experience of the reviewer and does not represent an endorsement by Sam’s List
Are You Our Ideal Client?
We work best with people & businesses that fall into these categories.
Financial Requirements
Minimum Investible Assets
$0
Minimum Annual Income
$200,000
Specialties We Work With
Services We Offer
✔ Asset Allocation
✔ Charitable Giving
✔ Debt Management
✔ ESG/Impact Investing
✔ Executive Compensation
✔ Financial Advice & Coaching
✔ Insurance/Risk Management
✔ Life Transition Planning
✔ Portfolio Management
✔ Risk Management
✔ Stock Option Planning
✔ Wealth Management
✔ Tax Strategy
✔ Retirement Planning
✔ Portfolio Rebalancing
✔ Philanthropic Planning
✔ Liquidity & Exit Planning
✔ Investment Management
✔ Insurance Planning
✔ Financial Planning
✔ Family Wealth Transfer
✔ Estate Planning
✔ Education Planning
✔ College/Education Planning
✔ Cash Flow Planning
✔ 401(k) & IRA Management
Our Ideal Client Profile
Our ideal clients are professionals and families in their 30s and 40s who are doing well financially but want to feel more in control and intentional with their money. They’ve built momentum; strong income, growing investments, maybe equity compensation, but they’re also balancing major life goals and want a clear plan to tie it all together.
They’re busy people who value expertise and want to delegate the details: optimizing taxes, managing investments, organizing cash flow, and making sure estate and insurance plans are buttoned up. They’re not looking for a quick stock tip or the next hot investment—they’re looking for a long-term partner who can help them make smart, coordinated decisions with confidence.
Our clients care about using money purposefully, to support their family, career, and future, without letting finances dominate their time or energy.
- Dual-income households earning $200k–$600k who want a coordinated plan
- Professionals with RSUs, stock options, or equity compensation
- Anyone wanting to reduce tax drag and keep more of what they earn
- People who have multiple goals—retirement, home upgrades, kids, travel—and need help prioritizing
- Families ready to get estate documents, insurance, and cash flow in order
- Professionals who want an advisor to handle details so they can focus on career, family, and life
They’re busy people who value expertise and want to delegate the details: optimizing taxes, managing investments, organizing cash flow, and making sure estate and insurance plans are buttoned up. They’re not looking for a quick stock tip or the next hot investment—they’re looking for a long-term partner who can help them make smart, coordinated decisions with confidence.
Our clients care about using money purposefully, to support their family, career, and future, without letting finances dominate their time or energy.
- Dual-income households earning $200k–$600k who want a coordinated plan
- Professionals with RSUs, stock options, or equity compensation
- Anyone wanting to reduce tax drag and keep more of what they earn
- People who have multiple goals—retirement, home upgrades, kids, travel—and need help prioritizing
- Families ready to get estate documents, insurance, and cash flow in order
- Professionals who want an advisor to handle details so they can focus on career, family, and life
We're Probably Not A Good Fit If
✗ People looking for quick stock tips or market predictions
✗ Individuals not yet saving or managing cash flow consistently
✗ Families unwilling to share tax returns, benefit info, or other key details we need to build a complete plan
✗ People seeking commission-based products or one-time portfolio management without broader planning
How We Work
1
Intro Call
A short, no-pressure conversation to learn about your goals, explain how we work, and see if we’re a good fit to partner together. No prep required, just bring your questions.
2
Discovery Meeting
A values-focused conversation to understand what matters most to you and your family. We explore priorities, goals, and what you want your money to make possible.
3
Get Organized Meeting
We gather your financial details, accounts, and documents to build a clear picture of where you stand today and lay the groundwork for your personalized plan.
4
Initial Plan Meeting
We present your personalized financial plan, walk through key recommendations, and outline clear next steps to help you move forward with confidence.
Transparent Pricing
Kick Start
$1,500 - $4,000 One-Time Financial Planning Fee
Kick-Start is a one-time financial planning engagement that gives you clarity, direction, and a prioritized action plan. Perfect for parents who want expert guidance without ongoing commitment.
Core Planning Relationship (AUM)
Percentage of Assets (AUM)
Core is an ongoing partnership that keeps your finances organized, strategic, and accountable; covering investments, taxes, and planning so you can stay focused on family and what matters most.
Core Planning Relationship (Subscription)
$4,000 - $8,000 Subscription
Core is an ongoing partnership that keeps your finances organized, strategic, and accountable; covering investments, taxes, and planning so you can stay focused on family and what matters most.
Elevated Planning Relationship
$10,000 - $20,000 Flat Fee/Retainer
Elevate is a high-touch planning relationship for complex families; integrating advanced tax strategy, estate planning coordination, and equity compensation guidance to build lasting wealth.
About Ryan Johnson, CFP®, BFA™
Hundred Financial Planning is a fee-only financial planning firm helping successful professionals and families bring clarity, confidence, and structure to their financial lives. We work with people who have outgrown DIY tools and want a thoughtful partner to help them make smart, intentional decisions about money.
Our clients are often balancing career growth, major life transitions, and increasingly complex finances, from stock compensation and tax planning to buying a home, growing a family, or planning for early financial independence. We help organize every moving part into a cohesive plan that connects your money to your goals and values.
Whether it’s reviewing your tax return, managing investments, coordinating with your CPA or estate attorney, or simply helping you know where to focus next, we’re here to make financial planning feel simpler, clearer, and more aligned with your life.
Our clients are often balancing career growth, major life transitions, and increasingly complex finances, from stock compensation and tax planning to buying a home, growing a family, or planning for early financial independence. We help organize every moving part into a cohesive plan that connects your money to your goals and values.
Whether it’s reviewing your tax return, managing investments, coordinating with your CPA or estate attorney, or simply helping you know where to focus next, we’re here to make financial planning feel simpler, clearer, and more aligned with your life.
Let’s Start the Conversation
If you’re ready for your financial life to feel organized and under control, book a brief intro call. You’ll get a sense of how we work, and we’ll see whether partnering together makes sense.
Disclaimer
Sam’s List is a platform that connects users with independent financial professionals, including accountants, bookkeepers, fractional CFOs, and financial advisors. Sam’s List does not provide, endorse, or guarantee any financial, accounting, or investment services. Some professionals on this platform participate in paid programs for additional visibility or leads. Users are responsible for conducting their own due diligence before engaging with any professional. Learn more in ourTerms of Service.
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3 Client Reviews
"Anthony has been an absolutely incredible partner to work with. He has helped me feel comfortable in my financial health and given me plenty of insightful and actionable advice in both financial planning and investments. In addition to being an amazing financial professional, he is also a very genuine guy. You can definitely tell that he cares about you as a person and individual and wants to see you achieve your best. He’s also LGBTQ+ friendly, which is a big consideration for me. 5 stars all around for Anthony and Dynamic FP."
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