Best Accounting Software for Ecommerce

Running an e-commerce business is exciting, but it comes with financial challenges. One of the biggest issues is managing cash flow. In fact,82% of businesses failbecause they cannot control their cash flow. Understanding where your money is at any given moment is crucial for an online store, where sales can spike or dip unexpectedly. Accounting software makes a real difference. They give you a clear picture of your finances in real-time. These tools help you stay on top of your cash flow, making it easier to decide when to reinvest in your business, how much inventory to hold, and when to grow. In this article, we'll break down the top accounting software options for ecommerce.

Best Accounting Software for Ecommerce at a Glance

1. Sam's List

Sam's Listtakes a unique approach to ecommerce accounting.It connects businesses with a network of vetted accountants and tax strategists who specialize in the complexities of online sales.  Born out of frustration with the grueling process of finding a reliable accountant, Sam's List is a solution that prioritizes human expertise over automation. Instead of relying on generic, one-size-fits-all software, Sam’s List offerstailored accounting servicesdesigned to meet the unique needs of each ecommerce business.  Rather than just providing a one-size-fits-all software solution, Sam's List offers personalized, expert-driven accounting services tailored to the specific needs of each ecommerce business. This meansyou can work directly with experienced professionalswho understand the nuances of ecommerce financial management, from inventory tracking to sales tax compliance. With close to 300,000 followers on Twitter, Sam leveraged his network to crowdsource recommendations for the best CPAs and tax strategists. After months of vetting and interviews, the result is a comprehensive platform toreview, rate, and directly connect with trusted accounting professionals.  Plus, some accountants even integrate their calendars into the platform, allowing you to book consultations with just a few clicks.
Features
Vetted Network of Accountants and Tax Strategists: When you use Sam’s List, you’re accessing a handpicked group of thoroughly vetted accountants and tax professionals.
Personalized Matching Service: Sam’s List doesn’t just throw a list of names at you. Instead, it connects you with accountants and bookkeepers specifically matched to your needs.
Integrated Scheduling: Some accountants on Sam's List have integrated their calendars into the platform, so you can easily book a consultation whenever it’s convenient for you. This saves you time and gets you the advice you need faster.
Transparent User Reviews and Ratings: You don’t have to guess whether an accountant is good. Sam’s List offers transparent reviews and ratings from other users, so you can see how others have benefited from their services. This helps you make informed decisions based on real experiences.
Independent and Unbiased Recommendations: You can trust that the recommendations you get from Sam's List are genuine. The platform has no hidden agendas or incentives to push certain professionals, meaning the advice you receive is purely based on what’s best for your business.
Pros of Sam's List
Vetted professionals with proven track records.
Direct communication with accountants before hiring.
Personalized matching based on your specific needs.
Transparent user reviews to make informed decisions.
Integrated scheduling for easy appointment booking.
Cons of Sam's List
The platform primarily relies on user reviews and endorsements, which may not always provide a comprehensive view of an accountant's capabilities.
The quality of service may vary depending on the accountant selected
Limited control over the professionals' service standards
Sam's List is your go-to resource if you want to take the stress out of managing your ecommerce finances. With a network ofvetted professionalsand the ability toconnect directlywith accountants who match your needs, finding the right financial support has never been easier.  Visit Sam's List todayand discover how simple it can be to get the expert help your business deserves. Then, you can start making confident, informed decisions easily.
2. QuickBooks Online

QuickBooks Onlineis one of the most popular accounting solutions for e-commerce businesses. It offers a powerful combination of features. It’s designed for small startups and established online stores, offering robust features that simplify financial management tasks. QuickBooks Online integrates withover 750 popular business apps, including Shopify, PayPal, and Amazon.  This lets you automatically sync sales data, payment information, and customer details directly into your accounting software, reducing manual data entry and minimizing errors. The platform alsoconnects with project management tools like Trello and Asanaand CRM systems like Salesforce, offering a comprehensive view of your business operations. QuickBooks Online also offers extensive reporting capabilities, giving valuable insights into your business's financial health.With just a few clicks, you can generate profit and loss statements, balance sheets, and cash flow reports, helping you make informed decisions about your e-commerce business.
Features
Seamless integration with ecommerce platforms: QuickBooks Online easily connects with platforms like Shopify, Amazon, and PayPal, allowing you to sync sales data, expenses, and more automatically. This integration ensures that all your financial data is in one place, making it easier to track and manage.
Real-time financial reporting: With QuickBooks Online, you can generate detailed reports on your business's financial health anytime. The real-time dashboard lets you monitor your cash flow, profits, and losses, giving you the insights you need to make informed decisions.
Automated sales tax calculation: QuickBooks Online helps you stay compliant by automatically calculating sales tax for your transactions based on the latest rates, saving you the headache of manual calculations and potential errors.
Mobile access: QuickBooks Online's mobile app lets you manage your business finances wherever you are. You can send invoices, track expenses, and even check your financial reports from your smartphone, keeping you connected to your business on the go.
Multiple user access: If you have a team, QuickBooks Online allows you to give access to multiple users with customizable permissions. This way, your accountant, bookkeeper, or employees can manage specific business areas without compromising security.
Pros of QuickBooks Online
User-friendly interface that’s easy to navigate.
Real-time syncing with ecommerce platforms and bank accounts.
Comprehensive reporting tools for informed decision-making.
Strong mobile app to manage finances on the go.
Automated sales tax calculations for compliance.
Cons of QuickBooks Online
Higher cost compared to some other options.
Learning curve for advanced features.
Limited customer support outside business hours.
3. Xero

Xerois a powerful cloud-based accounting software that's particularly well-suited for ecommerce businesses looking for a comprehensive solution to manage their finances.  Known for its user-friendly interface and robust features, Xero helps businesses streamline their accounting processes while providing real-time insights into their financial performance. It’s ideal for ecommerce businesses that need a flexible, scalable accounting solution. Its ability to integrate with major ecommerce platforms, support multiple currencies, and provide real-time financial insights makes it a strong contender for businesses looking to streamline their operations and improve financial accuracy.  Xero’s user-friendly interfaceand extensive app marketplace make it easy to customize the software to meet the unique demands of your ecommerce business. For e-commerce entrepreneurs seeking a reliable and comprehensive accounting platform,Xerooffers a perfect balance of powerful features and ease of use. It helps you manage your business’s finances confidently.
Key Features of Xero
Ecommerce Integrations: Xero integrates seamlessly with popular ecommerce platforms such as Shopify, WooCommerce, and Amazon, allowing you tosync sales, inventory, and customer datadirectly into your accounting system.
Real-Time Financial Reporting: Xero provides access toreal-time financial data, including cash flow statements, profit and loss reports, and balance sheets.
Inventory Management: Xero offersadvanced inventory managementfeatures that allow you to track stock levels, set reorder points, and manage multiple warehouses.
Multi-Currency Support: Xero’s multi-currency support is a major advantage if you run an international e-commerce business. Withreal-time currency conversion updates, you can send invoices, reconcile accounts, and accept payments in multiple currencies, making it easier to manage global transactions.
Automated Invoicing and Payments: Xero simplifies invoicing by allowing you to create and sendprofessional, branded invoicesdirectly from the platform.
Collaboration and Accessibility: Xero is designed for collaboration. You can invite your accountant, bookkeeper, or team members to access your Xero account with customized permissions, ensuring everyone has the information they need without compromising security.
Robust App Marketplace: Xero boasts an extensive app marketplace with over 1,000 integrations, ranging from CRM systems to inventory management tools.
Pros of Xero
User-friendly interface that's easy to navigate.
Seamless integration with popular ecommerce platforms.
Real-time financial reporting for quick decision-making.
Multi-currency support for international transactions.
Extensive app marketplace with over 1,000 integrations.
Cons of Xero
Steeper learning curve for advanced features.
Higher cost compared to some competitors.
Occasional syncing issues with third-party apps.
4. Zoho Books Zoho Booksis versatile and user-friendly accounting software tailored for small—to medium-sized businesses and e-commerce businesses.  It offers a comprehensive suite of features to streamline financial management and improve efficiency. Itsinventory managementcapabilities, strongintegration features,andautomated invoicingmake it a powerful tool for managing your business's finances. The ability to start with a free plan and upgrade as your business grows adds to its appeal, particularly for startups and small businesses looking to scale. Zoho Books is worth considering if you’re seeking an affordable, comprehensive accounting solution that grows with your business.  Its user-friendly interface and robust feature set ensure you can manage your finances effectively without feeling overwhelmed.
Key Features of Zoho Books
Scalable Pricing Plans: Zoho Books provides several pricing tiers, starting with a free plan for very small businesses and scaling up to plans that support up to 15 users.
Robust Inventory Management: Zoho Books excels at inventory management, especially for e-commerce businesses. You can monitor stock levels in real time, set reorder points, and manage multiple warehouses.
Comprehensive Integration Capabilities: Zoho Books integrates seamlessly with over 850 third-party apps, including popular e-commerce platforms like Shopify and payment gateways like PayPal.
Automated Invoicing and Payments: The platform allows you to automate your invoicing process, send reminders, and even accept payments.
Advanced Reporting and Customization: Zoho Books offers a variety of customizable reports, allowing you to track your financial health with detailed insights.
Pros of Zoho Books
Flexible pricing plans that grow with your business.
Robust inventory management ideal for ecommerce operations.
Seamless integration with over 850 third-party apps.
Automated invoicing and payment reminders.
Customizable reports for detailed financial insights.
Cons of Zoho Books
Limited advanced features in lower-tier plans.
Additional users cost extra, even on higher-tier plans.
Steeper learning curve for beginners.
5. FreshBooks

FreshBooksis a well-known accounting software designed primarily for freelancers, small business owners, and service-based businesses.  It’s valued for its user-friendly interface and robust invoicing capabilities, making it a popular choice among those who need to manage their finances with minimal hassle. FreshBooks is tailored to meet the needs of small businesses, especiallythose focused on services rather than physical products.  Its ease of use andpowerful invoicingand time-tracking capabilitiesmake it an excellent choice for freelancers, consultants, and small business owners who need to keep their accounting simple yet effective. However, it’sless suited for ecommerce businesses that require robust inventory managementor advanced financial reporting, as these features are somewhat limited compared to competitors like QuickBooks or Xero. If you’re a freelancer or run a small service-based business,FreshBookscan provide the simplicity and efficiency you need to manage your finances effectively.
Key Features of FreshBooks
Easy Invoicing and Payment Processing: FreshBooks simplifies creating and sending invoices, allowing you to maintain a professional image with customizable templates. It also integrates payment processing directly into invoices, making it easy for clients to pay online, which helps you get paid faster and more efficiently.
Time Tracking and Project Management: FreshBooks offers a comprehensive time-tracking feature for businesses that bill by the hour. You can log billable hours directly within the platform, associate them with specific projects, and include them in your invoices, ensuring that every minute of work is accounted for.
Expense Tracking: FreshBooks makes it simple to track and categorize expenses. It allows you to attach receipts and automate the expense management process. This feature helps you stay organized and ensures that you can easily claim deductions during tax time.
Mobile Accessibility: With FreshBooks, you can manage your finances on the go. The mobile app provides access to all the major features of the desktop version, including invoicing, time tracking, and expense management, ensuring you’re always connected to your business.
Multi-Currency and Multi-Language Support: FreshBooks’ multi-currency support is a significant advantage if your business deals with international clients. You can invoice in different currencies automatically converted based on the currentexchangerates and even send invoices in multiple languages.
Pros of FreshBooks
User-friendly interface that’s easy to navigate.
Effective invoicing and payment processing.
Comprehensive time tracking for billable hours.
Mobile app for managing finances on the go.
Multi-currency support for international clients.
Cons of FreshBooks
Limited customization options for invoices and reports.
Fewer third-party integrations compared to competitors.
Lacks advanced inventory management features.
Additional costs for adding more team members.
6. A2X Accounting

A2X Accountingis a specialized ecommerce accounting software that helps businesses streamline the complex task of reconciling sales, fees, taxes, and refunds from various sales channels like Amazon, Shopify, and eBay.  It’s a powerful tool for ecommerce businesses looking to automate their bookkeeping processes, ensuring accuracy and saving time. A2X is suited forecommerce businesses that manage multiple sales channelsand deal with complex financial transactions.  Its ability to integrate seamlessly with popular platforms and accounting software makes it a valuable tool for ensuring financial accuracy and efficiency.  If your businessrequires precise reconciliation of ecommerce transactionsand you want to save hours on bookkeeping,A2Xis an excellent choice.
Key Features of A2X Accounting
Seamless Integration with Ecommerce Platforms: A2X connects directly with major ecommerce platforms like Amazon, Shopify, eBay, Etsy, and Walmart. It automatically imports and categorizes your sales, fees, taxes, and refunds, then reconciles this data with your accounting software (such as QuickBooks, Xero, or Sage). This eliminates the need for manual data entry, reduces errors, and makes the process more efficient.
Accurate Financial Reconciliation: One of the standout features of A2X is its ability to reconcile your ecommerce payouts accurately. It matches your sales data with the corresponding bank deposits, ensuring your accounts are always balanced. This feature is crucial for maintaining accurate financial records and benefits businesses with high transaction volumes.
Multi-Currency Support: A2X handles transactions in multiple currencies, making it ideal for international businesses. It automatically converts and records sales in different currencies, ensuring that your financial statements are accurate regardless of where your sales originate.
Detailed Financial Reporting: A2X provides comprehensive reports that give insights into your sales, costs, and profitability. These customizable reports can be tailored to meet your business's specific needs, helping you make informed decisions based on real-time financial data.
Time-Saving Automation: A2X significantly reduces the time spent on manual bookkeeping by automating the reconciliation process. It simplifies the workflow for accountants and bookkeepers, allowing them to focus on more strategic tasks rather than getting bogged down by routine data entry.
Pros of A2X Accounting
Seamless integration with major ecommerce platforms.
Accurate reconciliation of sales and deposits.
Multi-currency support for international businesses.
Time-saving automation for bookkeeping tasks.
Detailed financial reports for informed decision-making.
Cons of A2X Accounting
The initial setup can be complex for beginners.
Limited direct integrations with some platforms. It may require third-party apps.
Complexity with Amazon's system can create challenges in transaction categorization.
How to Choose the Best Accounting Software for Ecommerce

Selecting the right accounting software for your e-commerce business can be challenging given the many options available.  To help you make an informed decision and identify the most suitable accounting solution for your needs, consider the following key criteria:
1. Identify Your Business Needs
Consider the size of your business, the volume of transactions, and the number of users needing access to the software.  Small businesses require simpler software with basic features, while larger enterprises mayneed more robust solutions with advanced reporting and multi-user support.  Look for software that offers features specifically designed for ecommerce, such as:
Inventory management
Multi-currency support
Integration with major ecommerce platforms like Shopify, Amazon, and eBay

2. Evaluate Integration Capabilities
Integration capabilities are among the most critical aspects of selecting accounting software for an ecommerce business.  The software you choose should seamlessly integrate with your ecommerce platform, such as Shopify, Amazon, or eBay. This integration will allow for automatic syncing of sales data, reducing manual entry and minimizing errors. Additionally, ensure the software integrates with your payment gateways to streamline the reconciliation process and provide a complete picture of your financials.
3. Consider Automation and Efficiency
Automation and efficiencyare key factors when choosing accounting software. The best solutions will automate routine tasks like invoicing, billing, and payment reminders, saving you time and reducing the likelihood of human error.  Look for software that offers automated reconciliation of sales and bank deposits and real-time financial reporting. These features will make your life easier and give you the insights needed to make informed business decisions.
4. Assess Scalability
As your ecommerce business grows, so will your accounting needs. It’s important to choose software that canscale with your business.  This means looking for a solution that offers more advanced features as you expand, such as multi-user support, advanced reporting, and the ability to handle increased transaction volumes. By selecting scalable software, you ensure your accounting system remains effective as your business evolves.
5. Prioritize Ease of Use
Even the most feature-rich software can be a hindrance if it’s difficult to use.Ease of useis a critical factor to consider. The software should have an intuitive interface that makes navigating and using its features easy for you and your team.  Additionally, having access to reliable customer support is essential to resolving any issues and ensuring that your accounting processes run smoothly without unnecessary interruptions.
6. Compare Cost and Value
Finally,comparing the cost and valueof different accounting software options is important. While it might be tempting to choose the cheapest option, it's crucial to consider the value you're getting for your money. Some higher-priced solutions offer better integration, automation, and scalability, which can be worth the investment in the long run. Take advantage of free trials and demos to assess whether the software meets your needs before purchasing.
What Are the Essential Features to Look for in Ecommerce Accounting Software?

When choosing accounting software for your ecommerce business, it's crucial to look for features that address the unique challenges of online sales. Here are the essential features you should consider:
Seamless Integration with Ecommerce Platforms
One of the most critical features isseamless integration with your ecommerce platforms. The software should connect effortlessly with platforms like Shopify, Amazon, and eBay.  This integration automatically imports sales data into your accounting system, including orders, refunds, and fees. It helps reduce manual data entry, minimizes errors, and ensures your financial records are always up to date.
Inventory Management
Inventory managementis vital for e-commerce businesses, particularly those selling physical products. Look for accounting software that includes inventory tracking, stock level monitoring, and reorder alerts.  Advanced inventory management features can also help manage multiple warehouses, track product costs, and integrate with your sales channels to synchronize stock levels across platforms.
Multi-Currency Support
If your ecommerce business operates internationally,multi-currency supportis essential. The software should be able to handle transactions in various currencies, automatically converting them based on real-time exchange rates.  This feature ensures that your financial reports accurately reflect your global sales, simplifying the process of managing cross-border transactions.
Automated Invoicing and Payment Processing
A key feature to look for is the ability toautomate invoicing and payment processing. The software should allow you to create and send invoices automatically, track payment statuses, and send reminders for overdue payments.  This automation saves time and helps maintain a steady cash flow by ensuring that payments are collected promptly.
Real-Time Financial Reporting
Real-time financial reportingprovides insights into your business’s financial health at any given moment. The software should offer customizable reports that include profit and loss statements, balance sheets, cash flow analysis, and sales tax summaries.  These reports help you monitor performance, make informed decisions, and comply with tax regulations.
Scalability and Customization
As your business grows, your accounting needs will evolve.Scalability and customizationare important features that allow the software to grow with your business.  Look for software that offers customizable workflows, advanced reporting options, and the ability to add users and integrate additional tools.
Data Security and Compliance
Data securityis a top priority, especially when dealing with sensitive financial information. Ensure the software provides robust security measures like encryption, multi-factor authentication, and regular backups.  Additionally, the software should help you staycompliant with tax regulationsby automating tax calculations and providing detailed tax reports.
User-Friendly Interface and Support
Finally, the software should have auser-friendly interfacethat is easy to navigate, even for people without an accounting background. Reliable customer support is also essential, so look for software that offers comprehensive support options, including live chat, phone support, and a knowledge base.
How Can Ecommerce Businesses Choose the Right Accounting Software for Their Needs?

Selecting the best accounting software for your ecommerce business involves understanding your unique requirements and carefully evaluating your options.  Here’s how you can approach this decision:
Assess Your Business Needs
Begin by evaluating your business’s specific requirements. Consider factors such as the volume of transactions, the complexity of inventory management, and whether you need features like multi-currency support or integration with various sales channels.  Smaller businesses prioritize ease of use and basic accounting functions, while larger operations might need more advanced features like detailed financial reporting and comprehensive inventory management.
Ensure Integration with Ecommerce Platforms
One of the most critical factors is the software’s ability tointegrate seamlessly with your ecommerce platform.  The right accounting software should connect effortlessly withplatforms like Shopify, Amazon, eBay, or WooCommerce.This integration automates data entry, synchronizes inventory and sales data, and reduces the risk of errors.  Software like A2X or QuickBooks Online is known for its strong integration capabilities, which can streamline financial processes and provide accurate, up-to-date financial records.
Consider Scalability
As your business grows, your accounting needs will evolve. It’s essential to choose software that canscale with your business.  This means selecting a solution that can handle increased transaction volumes, more complex reporting requirements, and additional users without requiring a complete overhaul of your accounting system.  Software like Xero or Zoho Books offers scalability, allowing you to upgrade your plan and add features as your business expands.
Evaluate Cost and Value
Cost is always a consideration, but it’s important to weigh thevalue the software providesagainst its price.  While some solutions may have higher upfront costs, they could save you time and money in the long run by offering features that improve efficiency, reduce errors, and provide valuable insights into your business’s financial health.  Look for software that offers a balance of affordability and functionality, and take advantage of free trials to see if it meets your needs before committing.
Prioritize Ease of Use and Support
The software should beuser-friendly, with an intuitive interface that is easy to navigate even for those without an extensive accounting background.  Additionally, reliable customer support is crucial.  Look for software that offers comprehensive support options, including tutorials, live chat, and phone support, to help you troubleshoot any issues and get the most out of the software.
Focus on Security and Compliance
Finally, prioritizedata security and compliance. The software should offer robust security features like encryption and multi-factor authentication to protect your financial data.  Additionally, ensure that the software can help you comply with tax regulations by automating sales tax calculations and providing detailed tax reports.
Sam's List: The Best Choice for Ecommerce

Unlike traditional accounting software that relies heavily on automation and generic tools, Sam's List connects you with a network ofvetted accountants and tax strategistswho specialize in the complexities of online sales. This platform stands out by offering apersonalized approachtailored to the specific needs of ecommerce businesses.  By choosing Sam's List, you can accesscomprehensivefinancial solutionsbeyond basic bookkeeping.  The platform lets you directly communicate with accountants, bookkeepers, and CPAs, ensuring you receive advice and services tailored to your business’s growth and success.  Additionally, the user-friendly interface andintegrated scheduling featuresmake booking consultations easy and get the support you need without the back-and-forth hassle. Find your perfect CPA today atSam's Listand streamline your ecommerce financial management.
Best Accounting Software for Ecommerce: Frequently Asked Questions

How can ecommerce accounting software help me manage sales tax?
Ecommerce accounting software helps you manage sales tax by automatically calculating the correct tax rates based on the location of your customers and the products they purchase. It tracks sales tax collected across different states or countries, ensuring you comply with local regulations. The software can also generate sales tax reports, making filing your taxes accurately and on time easier.
What integrations should I look for in ecommerce accounting software?
Look for e-commerce accounting software that integrates seamlessly with your e-commerce platforms, such as Shopify, Amazon, or WooCommerce. Additionally, ensure it connects with payment gateways like PayPal or Stripe and third-party tools, such as inventory management systems and CRM platforms. These integrations streamline data transfer, reduce manual entry, and provide a complete financial overview.
Can I give my accountant or bookkeeper access to my ecommerce accounting software?
Yes, most ecommerce accounting software allows you to grant your accountant or bookkeeper access. You can usually set different permission levels, ensuring they can view or edit only the information necessary for their work. This feature simplifies collaboration and ensures your financial records are updated.
How does ecommerce accounting software help me make better business decisions?
Ecommerce accounting software provides real-time financial data and detailed reports, giving insights into your revenue, expenses, and cash flow. With this information, you can identify trends, monitor profitability, and make informed decisions about inventory management, pricing strategies, and business expansion, ultimately helping you optimize your operations and grow your business.

Best Accounting Software for Ecommerce

Best Accounting Software for Ecommerce at a Glance

1. Sam's List

Features

Pros of Sam's List

Cons of Sam's List

2. QuickBooks Online

Features

Pros of QuickBooks Online

Cons of QuickBooks Online

3. Xero

Key Features of Xero

Pros of Xero

Cons of Xero

Key Features of Zoho Books

Pros of Zoho Books

Cons of Zoho Books

5. FreshBooks

Key Features of FreshBooks

Pros of FreshBooks

Cons of FreshBooks

6. A2X Accounting

Key Features of A2X Accounting

Pros of A2X Accounting

Cons of A2X Accounting

How to Choose the Best Accounting Software for Ecommerce

1. Identify Your Business Needs

2. Evaluate Integration Capabilities

3. Consider Automation and Efficiency

4. Assess Scalability

5. Prioritize Ease of Use

6. Compare Cost and Value

What Are the Essential Features to Look for in Ecommerce Accounting Software?

Seamless Integration with Ecommerce Platforms

Inventory Management

Multi-Currency Support

Automated Invoicing and Payment Processing

Real-Time Financial Reporting

Scalability and Customization

Data Security and Compliance

User-Friendly Interface and Support

How Can Ecommerce Businesses Choose the Right Accounting Software for Their Needs?

Assess Your Business Needs

Ensure Integration with Ecommerce Platforms

Consider Scalability

Evaluate Cost and Value

Prioritize Ease of Use and Support

Focus on Security and Compliance

Sam's List: The Best Choice for Ecommerce

Best Accounting Software for Ecommerce: Frequently Asked Questions

How can ecommerce accounting software help me manage sales tax?

What integrations should I look for in ecommerce accounting software?

Can I give my accountant or bookkeeper access to my ecommerce accounting software?

How does ecommerce accounting software help me make better business decisions?

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