Many business owners assume they can handle their finances independently, but the reality might be different. In fact, according to the
Small Business Report Accounting, 60% of small business owners feel they lack sufficient knowledge about finance and accounting. And with
20% of small businesseswithout accounting software struggling to survive their first year, as reported by PCMag, it’s clear that managing finances isn’t as simple as it seems. In this article, we'll explore the role of an accountant in a small business, the benefits of hiring one, and when it's the right time to bring an accountant on board.
Key Takeaways
- Accountants provide essential serviceslike bookkeeping, tax preparation, and financial reporting to help small businesses stay organized and compliant.
- Hiring an accountantsaves time and reduces financial stress, allowing business owners to focus on growth.
- Tax planning and complianceare crucial areas where accountants ensure you avoid penalties and maximize deductions.
- A specialized accounting firm offerstailored expertiseand strategic advice, helping your business thrive in a competitive landscape.
What Is an Accountant’s Role in a Small Business?
An accountant's role in a small business is
to manage financial records, prepare financial statements, and provide financial adviceto help you make informed business decisions. Other roles include:
1. Bookkeeping and Financial Reporting
Accountants maintain
accurate and up-to-date financial records, including income statements, balance sheets, and cash flow statements. They ensure that
all financial transactions are properly recorded and categorized, making it easier to track your business's financial health. Regular financial reporting provides a clear picture of your business's performance, helping you identify areas for improvement and make data-driven decisions.
2. Tax planning and compliance
Accountants help you navigate complex
tax laws and regulations, ensuring that your business remains compliant.
They prepare and file tax returns, minimize your tax liability through strategic planning, and help you avoid costly penalties and fines. Staying on top of tax obligations is crucial for the long-term success of your small business, and an accountant can provide valuable guidance in this area.
3. Financial analysis and advice
Accountants
offer insights into your business's financial performance, identifying trends, opportunities, and potential risks. They can help you create budgets, forecast future revenue and expenses, and make informed financial decisions. By analyzing your financial data,
accountants can provide advice on pricing strategies, cost-cutting measures, and investment opportunities, helping you optimize your business's financial health and achieve your goals.
Benefits of Hiring an Accountant for a Small Business
While many business owners try to handle their finances,
an accountant brings expertise to help you save time, avoid costly mistakes, and even grow your business more effectively. Let’s dive into the key benefits of bringing an accountant on board.
1. Saves You Time
Managing your business’s finances takes a lot of time, especially if you're unfamiliar with accounting processes.
An accountant takes that burden off your plate, allowing you to focus on running and growing your business. Instead of spending hours tracking expenses or filing taxes, you can leave that to a professional.
2. Helps You Avoid Tax Penalties
Tax mistakes can lead to hefty penalties, and it’s easy to overlook deadlines or deductions if you’re not well-versed in tax laws. Accountants stay on top of these details, ensuring you file on time and take advantage of all the tax credits and deductions your business is eligible for. This can save you from unnecessary fines and maximize your tax savings.
3. Provides Financial Clarity
An accountant gives you a clear understanding of your financial position. You'll always know where your business stands financially with regular reports, such as profit and loss statements or cash flow forecasts. This helps you make better business decisions based on accurate data.
4. Helps You Plan for Growth
Accountants
offer strategic advice for the future. Whether setting up a budget, planning for expansion, or managing cash flow, they can help you create financial plans that align with your business goals. Their insights can guide you in making informed decisions to grow your business sustainably.
5. Ensures Compliance with Regulations
Staying compliant with
tax regulations and financial reporting standards can be challenging, especially as your business grows. An accountant ensures that your business meets all legal requirements, so you don’t have to worry about audits or penalties for non-compliance.
6. Reduces Your Financial Stress
Having a professional manage your finances gives you peace of mind. You know your business’s finances are in good hands with an accountant on your team. This can reduce stress, allowing you to focus on what matters most—running your business.
When Should a Small Business Hire an Accountant?
Knowing when to hire an accountant can make all the difference in the success of your small business. Below are key situations when hiring an accountant becomes crucial for your business.
1. When Your Business is Growing
As your business expands, s
o does the complexity of managing its finances. Most small businesses fail because they run out of cash, not because they aren't profitable. A study by
Jessie Hagen from U.S. Bankfound that
82% of small businesses fail due to poor cash flow managementor a lack of understanding of cash flow. An accountant can help you manage cash flow, plan for taxes, and offer strategic advice on scaling up, allowing you to focus on the big picture.
2. When You Need Help with Taxes
Taxes are one of the most complicated aspects of running a business. Hiring an accountant before tax season ensures you maximize deductions, file correctly, and avoid penalties. "
Small business owners often leave money on the tablebecause they don't know the tax code," says Barbara Weltman, author of
J.K. Lasser’s Small Business Taxes. An accountant can identify opportunities to save on taxes and avoid costly mistakes.
3. When You're Applying for a Business Loan
Applying for a loan requires clearly and accurately presenting your financial situation. Lenders want organized financial statements and projections that show how the loan will be repaid. Accountants can prepare these documents, giving you the best chance of securing financing.
4. When You're Experiencing Cash Flow Issues
Cash flow is the lifeblood of any business. If you're finding it difficult to keep track of payments, expenses, or forecast future cash flow, an accountant can help. They can create detailed cash flow projections, ensuring you can cover expenses and avoid liquidity issues.
5. When You’re Not Sure About Compliance
Keeping up with tax regulations, payroll laws, and other compliance requirements can be daunting, especially as your business grows. An accountant ensures your business complies with all regulations, helping you avoid fines and penalties.
6. When You’re Spending Too Much Time on Finances
As a small business owner, your time is valuable. If you find that managing your business’s finances is eating up time that could be spent growing your company, it’s time to bring in an accountant. They can handle day-to-day bookkeeping, payroll, and tax filings, freeing you to focus on core operations.
7. When You're Planning for the Future
Accountants provide valuable insights when you’re planning for the future. Whether expanding, launching a new product, or entering new markets, an accountant can help you make financially sound decisions supporting your long-term goals. A good accountant is like a strategic partner. They don’t just look at where you are—they help you plan where you want to go.
What Services Do Accountants Provide for Small Businesses?
Accountants hold degrees in accounting or finance, which provide them with a
solid foundation in financial principles, tax laws, and accounting standards. Many also pursue additional certifications, such as Certified Public Accountant (CPA), which requires passing a rigorous examination and meeting specific educational and professional experience criteria. So,
they offer various services beyond basic bookkeeping and tax preparation, providing valuable support and guidance as your business grows. Here's a breakdown of the essential services accountants offer to small businesses:
1. Bookkeeping
One of the fundamental services accountants provide is bookkeeping, which involves tracking your business's day-to-day financial transactions. This ensures that your income, expenses, and cash flow are accurately recorded and organized, giving you a clear picture of your financial health.
2. Tax Preparation and Filing
Preparing and filing taxescan be complicated, especially for small businesses eligible for various deductions and credits. Accountants help you navigate the tax code, ensure you file accurately, and minimize your tax liabilities. They also stay on top of filing deadlines, preventing penalties for late submissions.
3. Financial Reporting
Accountants prepare critical financial reports, such as profit and loss statements, balance sheets, and cash flow statements. These reports give you insights into how your business is performing and help you make informed decisions. Regular financial reporting also ensures transparency for investors or lenders.
4. Payroll Management
Managing payrollis a time-consuming task for small businesses. Accountants handle payroll calculations, deductions, and tax filings, ensuring your employees are paid accurately and on time. They also help with managing payroll taxes and compliance with labor laws.
5. Budgeting and Financial Forecasting
Accountants can assist with creating budgets and financial forecasts to help you plan for future growth. This service is crucial for setting realistic financial goals and identifying potential risks or opportunities for your business.
6. Compliance and Audit Support
Keeping up with government regulations, tax laws, and industry-specific standards can be challenging. Accountants ensure your business remains compliant with all legal requirements. They also assist in preparing for audits, ensuring that all financial records are accurate and complete.
7. Cost Analysis and Reduction
Accountants help you analyze your business's expenses and identify areas where you can reduce costs without compromising quality or service. This allows you to improve profitability and make more strategic spending decisions.
8. Strategic Financial Advice
Beyond day-to-day financial management, accountants offer strategic advice to help you grow your business. They provide insights into cash flow management, investment opportunities, and overall financial health, helping you make decisions that align with your long-term goals.
9. Software and System Implementation
Accountants can recommend and help implement accounting software that suits your business’s needs. They provide training and support to ensure that your team can use the system efficiently, streamlining your financial processes.
10. Business Structuring and Financial Planning
For new businesses or those considering restructuring, accountants provide advice on the best business structures (such as LLCs, corporations, etc.) to optimize tax benefits and reduce personal liability. They also assist in creating long-term financial plans to help secure the future of your business.
How Much Does It Cost to Hire an Accountant for a Small Business?
The cost of hiring an accountant for your small business depends on several factors, including the
scope of services you require, the complexity of your financial situation, and the accountant's experienceand qualifications. However, here are some general estimates:
Hourly Rates
- Accountants typically charge between $40 and $100 per hour, with the average being around $70 per hour.
- Bookkeepers, who handle more basic tasks like recording transactions and processing payroll usually charge lower hourly rates than accountants.
Annual Costs
- According to aSCORE survey, small businesses typically pay between $1,000 and $5,000 per year for accounting services.
- 23% of small businesses spend $1,000 or less annually, while 31% spend between $1,000 and $5,000.
Additional Costs to Consider
- Administrative costs, such as time spent on accounting tasks and paperwork, can add to the overall expenses.
- The complexity of compliance and changing regulations can also contribute to higher accounting costs
Factors Affecting Accounting Fees
- Business size and structure: Larger businesses with more complex financial transactions typically require more extensive accounting services, resulting in higher fees.
- Industry and niche: Some industries, such as healthcare or non-profits, have specific accounting requirements that may necessitate specialized expertise, affecting the cost of services.
- Service level and frequency: The more services you require and the more frequently you need them, the higher the overall cost. For example, ongoing bookkeeping and financial reporting will cost more than a one-time tax return preparation.
- Location: Accounting fees can vary depending on the cost of living and market rates in your area. Urban centers tend to have higher rates compared to rural areas.
Average Costs for Different Services
Accounting fees can be structured in different ways, such as hourly rates, flat fees, or monthly retainers. Here are some average costs for common accounting services:
- Bookkeeping: $500 to $2,500 per month, depending on the volume of transactions and complexity of your books.
- Tax preparation: $500 to $2,000 for a basic small business tax return, with additional fees for more complex returns or tax planning services.
- Financial statements: $1,000 to $5,000 per year for the preparation of basic financial statements, such as balance sheets and income statements.
- Payroll processing: $50 to $200 per month, plus an additional $2 to $15 per employee per pay period.
- Consulting and advisory services: $100 to $400 per hour, depending on the accountant's expertise and the complexity of the issues addressed.
Keep in mind that these are general ranges, and actual costs may vary based on your specific needs and the accountant you choose.
Ways to Save on Accounting Costs
Saving on accounting costs doesn’t mean cutting corners—it’s about being smart with your resources while still ensuring your finances are in order. For small businesses, there are several practical strategies to reduce accounting expenses without compromising on accuracy or compliance. Here are some effective ways to save on accounting costs:1. Use Accounting Software
Investing in accounting software can significantly reduce your reliance on an accountant for day-to-day tasks. Tools likeQuickBooksorXeroautomate bookkeeping, invoicing, and expense tracking, allowing you to handle basic financial tasks yourself. These tools are easy to use, even for those without a strong accounting background, and can reduce the time you need to pay an accountant. So, instead of having an accountant manually track every transaction,use accounting software to manage your books and hire an accountant to review them quarterly. This reduces the hours billed for routine bookkeeping.2. Outsource Specific Tasks
You don’t always need to hire an accountant for everything. Instead,outsource only the tasks that require specialized knowledge, like tax preparation, financial forecasting, or compliance. By handling routine tasks like payroll or basic bookkeeping in-house, you can save on the higher rates accountants charge for those services. Use payroll software likeGustoorWavefor payroll management, andconsult an accountant only during tax seasonor when preparing year-end financial statements.3. Bundle Services
If you need multiple accounting services, consider bundling them. Many accountants or accounting firms offer package deals that include services like bookkeeping, tax preparation, and financial reporting at a discounted rate when bundled together. This approachallows you to negotiate a lower fee compared to paying for each service individually.4. Schedule Periodic Check-ins
Rather than paying for constant accounting support, schedule periodic check-ins with your accountant. You can handle the day-to-day financial tasks andhave an accountant review your work quarterly or bi-annually. This reduces the need for constant monitoring and helps catch errors before they become costly.5. Go Paperless
Managing financial documents electronicallyreduces the time an accountant spends sorting through paperwork. Cloud-based accounting software stores all financial data in one place, making it easier and faster for an accountants to access what they need. This ultimatelyreduces the hours billed.Upload all receipts, invoices, and financial documents to a platform likeDropboxor your accounting software’s document storage feature.6. Negotiate Hourly Rates
Accountants charge by the hour, so it’s worthnegotiating rates before signing a contract. If you’re a long-term client or need specific services, many accountants are willing to lower their hourly rate or offer a flat fee. For example, if your business has consistent accounting needs,propose a flat monthly fee to your accountant instead of paying by the hour. This can lead to significant savings, especially if your accountant’s workload varies monthly.7. Hire a Part-Time Accountant
If your accounting needs are minimal,hiring a part-time accountant can be more cost-effectivethan using a full-service accounting firm. You can bring them on board for specific periods, such as during tax season or for quarterly reviews, without incurring the full-time cost.8. Leverage Free Accounting Resources
Plenty of free or low-cost accounting resources are available online, from tutorials to free tools and templates. Many government websites and business organizations offer free guides on managing your small business’s finances, which can reduce your need for professional help. Use free resources like theIRS Small Business and Self-Employed Tax Centeror online bookkeeping templates to handle simpler tasks, limiting your accountant’s involvement to more complex areas.Can Small Business Owners Do Their Own Accounting?
Yes,small business owners can do their own accounting, especially when starting out or if their business has relatively simple financial transactions. With the right tools and a basic understanding of accounting principles, it’s possible to manage your own books. However, it's essential to understand thepros and cons before deciding whether handling your own accounting is the best choicefor your business.Pros of Doing Your Own Accounting
[h4]1. Cost Savings[/h4] One of the main reasons business owners choose to handle their own accounting is to save money. Hiring an accountant can be expensive, and bymanaging your own finances, you eliminate that cost.This is particularly appealing for startups or small businesses with tight budgets. [h4]2. Complete Control[/h4] By handling your own accounting, you have complete control over your financial records. You’ll know exactly where your money is going and can catch issues early on. This hands-on approach gives you a deeper understanding of your business's financial health. [h4]3. Learning Experience[/h4] Doing your own accounting helps you develop financial skills that can benefit you in the long run. You’ll learn about cash flow, tax requirements, and financial reporting, which can make you more informed when making business decisions.Cons of Doing Your Own Accounting
[h4]1. Time-Consuming[/h4] Managing your own accounting can be extremely time-consuming. Tracking invoices, expenses, payroll, and taxesrequires a significant amount of attention, which can take time away from running and growing your business. [h4]2. Risk of Mistakes[/h4] Unless you have accounting expertise, you may make mistakes. Accounting errors can lead to incorrect financial reports, missed tax deductions, or even penalties from the IRS. The more complex your business finances, the higher the chance of costly errors. [h4]3. Lack of Expertise[/h4] While you can handle basic bookkeeping,you may lack the expertise for more complex financial taskslike tax planning, financial forecasting, or compliance issues. Professional accountants offer insights and strategic advice to help you save money and grow your business in ways you might not know. [h4]4. Missed Tax Savings[/h4]Professional accountants know the tax code inside and outand can often find deductions and credits that small business owners might overlook. By doing your own accounting, you risk missing out on these opportunities, which could cost you more in the long run.Should You Do Your Own Accounting?
If your business is small and has straightforward financials—like a sole proprietorship or a one-person operation—it’s possible to manage your own accounting using tools likeQuickBooksorWave. However, as your business grows or your finances become more complex, it might be wise to bring in an accountant to handle critical tasks like tax preparation, financial forecasting, and compliance.Accounting Software Options for Small Businesses
If you decide to handle your own accounting, using accounting software can streamline the process and reduce the risk of errors. Some popular options for small businesses include:- Sam's List:While not a traditional accounting software, Sam’s List is the best option for small businesses looking for professional accounting services. Instead of navigating accounting software yourself,Sam’s List connects you with vetted accountants who specialize in small businesses. This allows you to focus on growing your business while leaving the accounting to trusted experts who understand your industry and financial needs. With the ability to choose from a list of highly recommended professionals, Sam’s List provides an easier and more reliable solution than using software alone.
- QuickBooks: QuickBooks is a widely used accounting software that offers features like invoicing, expense tracking, and financial reporting.It integrates with many business appsand provides a user-friendly interface.
- Xero: Xero is a cloud-based accounting software that allows you to manage your finances from anywhere. It offers features like bank reconciliation, inventory management, and payroll processing.
- FreshBooks: FreshBooks is designed specifically for small businesses and freelancers. Itoffers intuitive tools for invoicing, time tracking, and expense management, as well as basic accounting features.
- Wave: Wave is afree accounting softwarethat offers features like invoicing, expense tracking, and financial reporting. It's a good option for very small businesses or those just starting out.
When choosing accounting software, consider factors like ease of use, features, integrations, and pricing to find the best fit for your business.
How to Find an Accountant
Finding the right accountant for your small business is a critical decision that can greatly impact your financial health. Here’s a step-by-step guide to help you find a qualified and reliable accountant:1. Determine Your Needs
Before you begin your search,you must clarify what services you needfrom an accountant. Do you need someone to handle basic bookkeeping, tax preparation, payroll, or more strategic financial planning? Defining your requirements will help you find an accountant with the right expertise. If your business needs help with tax planning and filing, look for an accountant with experience in business taxes and a solid understanding of tax regulations.2. Ask for Referrals
Word of mouth is one of the best ways to find a reliable accountant.Ask other business owners, friends, or industry colleagues if they can recommend an accountant they've worked with and trust. If you're part of a local business community or networking group, ask for recommendations from fellow business owners with similar financial needs.3. Search Through Professional Associations
Professional organizations such as theAmerican Institute of Certified Public Accountants (AICPA)or theNational Association of Tax Professionals (NATP)provide directories of certified accountants. These organizations can connect you with qualified professionals who meet high standards for education and ethics.4. Check Online Directories and Reviews
There are several online platforms where you can find accountants and read reviews from other business owners. Websites likeThumbtack,Upwork, orIndeedallow you to search for accountants based on location, read client feedback, and evaluate their expertise.Sam’s Listis another excellent resource. It lets you research accountants and showswho’s endorsed them and why. You cancontact accountants directlyor evenget matchedwith one who suits your business needs.VisitSam’s Listto simplify your search for a trusted accounting professional.5. Look for Industry Expertise
An accountant with experience in your specific industry can offer invaluable insights and understand your business's unique financial challenges. Look forsomeone who has worked with businesses similar to yours, especially if you're in a niche or specialized industry. If you run an eCommerce store, look for an accountant who has experience managing the finances of online retailers and understands sales tax complexities.
Best Accounting Firms for Small Business
When searching for an accountant,consider working with a firm that serves small businesses. These firms have a deep understanding of the unique challenges and opportunities facing small businesses and can provide tailored solutions to meet your needs. Some of the top accounting firms that specialize in working with small businesses include:- Sams List: Sams List stands out as a premier option for small business owners seeking vetted, trustworthy accountants. Sams List provides a platform wheresmall business owners can explore accountantswho have been carefully selected based on their expertise and endorsements. With transparent pricing information, personalized recommendations, and the ability to contact accountants directly, Sams List offers an easy and effective way for small businesses to find the right accounting services tailored to their needs.
- Ignite Spot: Ignite Spot offersvirtual accounting services for small businesses, including bookkeeping, tax preparation, and CFO services. They work with businesses across various industries and provide a dedicated accountant for each client.
- inDinero: inDinero provides a range of accounting and tax services for small businesses,including real-time financial reporting, tax strategy, and payroll management.They use a combination of technology and human expertise to deliver personalized solutions.
- Bookkeeper360: Bookkeeper360 offerscloud-based accounting servicesfor small businesses, with a focus on technology-driven solutions. They provide bookkeeping, tax preparation, and advisory services, as well as integration with popular business apps.
- Acuity: Acuity specializes in providing accounting services to small businesses and startups. They offerbookkeeping, CFO services, and tax preparation, with a focus on technology and automation to streamline processes.
Benefits of Working With a Specialized Accounting Firm
Working with an accounting firm that specializes in small businesses can provide several benefits, including:- Tailored solutions: Specialized firms understand small businesses' unique needs and can provide customized solutions to meet your specific goals and challenges.
- Industry expertise: Firms with experience in your industry can offer insights and advice based on their knowledge of industry-specific regulations, trends, and best practices.
- Scalability: As your business grows, a specialized accounting firm can adapt their services to meet your changing needs, providing support and guidance at every stage of your growth.
- Time and cost savings: By outsourcing your accounting needs to a specialized firm, you can save time and money on hiring and training in-house staff, while still receiving expert support and advice.
- Technology-driven solutions: Many specialized firms invest in technology and automation to streamline processes and provide real-time financial insights, helping you make informed decisions for your business.
Working with a specialized accounting firmgives you access to industry-specific knowledge, tailored financial solutions, and expert advice that can help your business stay compliant, reduce costs, and drive growth.Final Thoughts
Partnering with a specialized accounting firm can provide your business with tailored expertise, strategic financial advice, and industry-specific knowledge that helps you navigate challenges more effectively.According to SCORE,40% of small business owners feel that accounting and taxes are the most difficult part of running a business.Working with a specialized firm can alleviate this burden, allowing you to focus on growing your business while staying compliant and financially healthy.If you're ready to connect with the right accountant for your business,Sam’s Listcan help. You cansee endorsements,contact accountants directly, orget matchedwith a professional who understands your unique needs.VisitSam’s Listtoday to find your perfect match and take control of your business’s financial future.