TL;DRFinding an accountant is hard. Finding one who understands ecommerce? Even harder. That’s exactly whySam Parrand the team createdSam’s List—to take the guesswork out of connecting online businesses with accountants who actually get it. Whether you're selling on Shopify, Amazon, or beyond, Sam’s List helps you find vetted, ecommerce-savvy financial pros fast.
The Problem: Why Finding an Accountant Sucks
Let’s be honest—finding an accountant is a pain. You Google “ecommerce accountant near me” and get flooded with ads, generic firms, or people who don’t understand your business model. Most accountants aren’t built for ecommerce—they’re built for brick-and-mortar shops and local service providers. The result? Missed tax opportunities, inventory mishaps, and messy books.
Enter Sam Parr—and the Lightbulb Moment 💡
Sam Parr, known for building and sellingThe HustletoHubSpotand co-hostingMy First Million, had a “tweet that changed everything.” He asked his 300K+ Twitter followers:"Who has a great accountant and why?"It was his most engaged tweet ever. The responses poured in—and so did the realization:this is a universal pain point.
That tweet sparked the idea for Sam’s List.
Together with cofoundersKimi GreenandJoe Speiser, Sam built Sam’s List to fix the search. Not with endless directories, but with a trusted, curated way to connect ecommerce entrepreneurs with accountants who know what they’re doing.
What Makes Ecommerce Accounting So Different?
If you're running an online business, you're not just dealing with income and expenses. You're juggling platforms, payments, and compliance across multiple states or even countries. Here’s what ecommerce accountants handle that generalists often miss:
Sales Tax Compliance:Multi-state and international obligations are complex.
Inventory & COGS:FromFBAto3PLtodropshipping, inventory isn’t simple—and neither is calculating true profitability.
Revenue Recognition:Payouts from Amazon and Shopify aren’t your revenue. An ecommerce accountant knows how to reconcile these.
Cash Flow Management:Seasonality, delayed payouts, and ad spend make this tricky without the right support.
Strategic Tax Planning:Including cross-border sales, product-based deductions, and entity structuring.
Why Sam’s List Works
Sam’s List isn’t just another directory. It’s a matchmaking engine for ecommerce financial pros. Here’s how:
1. Tailored Recommendations
You answer a few questions about your business. Sam’s List uses that info to match you with accountants who understand your niche, your size, and your pain points.
2. Search or Browse On Your Terms
Want to explore? Use filters to find accountants experienced with Shopify, Amazon FBA, digital products, or international selling.
3. Quality Over Quantity
Every accountant on Sam’s List is vetted. The team reviews and interviews professionals to ensure they have real ecommerce expertise—not just a generic CPA license.
FAQs About Sam Parr, Ecommerce, and Accountants
Who is Sam Parr?
Sam Parr is an entrepreneur best known for founding The Hustle (sold to HubSpot) and co-hosting the My First Million podcast. His latest project, Sam’s List, connects ecommerce businesses with accountants who actually understand the online space.
Why did Sam Parr start Sam’s List?
After tweeting to his 300K+ followers about finding a great accountant, Sam was flooded with responses. It revealed a massive gap in the market—entrepreneurs were struggling to find accountants who "get it." That moment inspired the creation of Sam’s List.
What is Sam’s List?
Sam’s List is a curated marketplace that matches ecommerce businesses with vetted accountants, bookkeepers, fractional CFOs, and financial advisors. Every pro is reviewed and chosen for their ecommerce-specific experience.
Do I need an ecommerce accountant?
Yes—especially if you sell on Shopify, Amazon, Etsy, or multiple platforms. Ecommerce accountants handle sales tax, platform payouts, inventory, and more.
How do I find the right accountant?
Use platforms like Sam’s List that specialize in connecting ecommerce sellers with experienced financial pros.
Final Word: If You’re Selling Online, You Need an Accountant Who Gets It
Don’t let your books become a bottleneck. Whether you're scaling an Amazon store, running a niche Shopify brand, or selling digital products worldwide, financial clarity is a game-changer.
That’s what Sam’s List is here for.
Stop wasting time on the wrong accountant. Start connecting with the right one.
👉 VisitSam’s Listand get matched today.
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Author: Kimi, Co-founder of Sam's List
Kimi writes about what she's learning while building Sam's List and shares honest takeaways from her conversations with accountants and financial advisors across the country. None of this is financial advice—just the stuff most people wish someone told them sooner.
