If you're a solo founder, small team, or running a side hustle that’s suddenly making real money, you’ve probably Googled this:
"Can I just do my own bookkeeping?"
And the answer is technically yes—but that doesn’t mean it’s a good idea long-term.
This post breaks down:
Why DIY bookkeepingcanwork (for a while)
When most small business owners get in over their head
What you need in place to do it well
When to hire someone—before it gets messy
Yes, YouCanDo It Yourself (At First)
If you’re just getting started and have:
Fewer than 30 transactions per month
No employees or contractors yet
One bank account and one credit card
You can absolutely DIY your books using tools like QuickBooks, Wave, or even Google Sheets (though we don’t recommend that for long).
“You can manage your own books—just know it gets way more time-consuming and complicated as your business grows.”
—Reddit user
Here’s Where DIY Starts to Break Down
We see this all the time onSam’s List: business owners who’ve grown quickly but haven’t updated their systems.
They’re:
Logging into 3+ accounts trying to match transactions
Forgetting to reconcile bank statements
Unsure if their business is actually profitable
Behind on 1099s, taxes, or sales reporting
“If you're spending more than 30% of your time doing bookkeeping, it's time to hire someone. Don’t let your business outgrow your systems.”
— Kimi, Co-founder of Sam’s List
Want to Do It Yourself? Here's What You Need
Non-negotiables for DIY bookkeeping:
A system (QuickBooks, Xero, or Wave—don’t do it manually)
Bank account syncing with real-time data
Monthly reconciliation
Clear categorization (e.g. meals vs advertising vs payroll)
A tax preparer to review your work quarterly or annually
Need a bookkeeper who can help just a few hours per month?Hire one on Sam’s List.
When to Make the Switch to a Pro
Hiring a bookkeeper or boutique firm might cost $300–$1,000/month—but it usually pays for itself in:
Time saved
Taxes reduced
Stress eliminated
Here’s when to stop DIY:
You're making$250K+ in revenue
You're launchingmultiple products or services
You managecontractors or payroll
You're getting ready forfundraising, loans, or tax season
Real Talk from the Community
“I thought I was saving money doing my own books. Turns out I was miscategorizing income, double-counting expenses, and had no clue I was losing $2,000/month.”
— Reddit thread on r/Bookkeeping
TL;DR
You can do your own bookkeeping.
But most small business ownersshouldn’t do it forever.
It’s a good starting point—but don’t wait until you’re stressed, behind, or unsure if your numbers are even right.
Instead, check out vettedbookkeepers on Sam’s List—we’ve got options for small business owners at every stage.
FAQ
Can small business owners do their own bookkeeping?
Yes, especially early on. Just make sure you have the right software and reconcile your accounts monthly.
When should a small business owner hire a bookkeeper?
Once you're spending more than 30% of your time on bookkeeping, making $250K+, or feeling overwhelmed.
What tools should small business owners use for DIY bookkeeping?
QuickBooks, Xero, and Wave are the most common. Avoid spreadsheets unless you’re just getting started.
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Author: Kimi, Co-founder of Sam's List
Kimi writes about what she's learning while building Sam's List and shares honest takeaways from her conversations with accountants and financial advisors across the country. None of this is financial advice—just the stuff most people wish someone told them sooner.
