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Fractional CFOs for E-Commerce Brands

Fractional CFOs give fast-growing e-commerce brands access to high-level financial strategy—without a full-time salary. They can optimize your cash flow, forecast demand, plan inventory, and prepare your business for funding or scale.
Need to outsource something else? Search for proactivefinancial advisorsandaccountantson Sam’s List too. Make sure to check the reviews, it’s one of the most important parts of your vetting process!

Featured Fractional CFOs

Happy Numbers | Board & Investor Relations, Cash Flow Projections, Financial Strategy Development
We help agencies and service businesses grow, save time, and make confident, data-driven decisions (without the cost of a full-time hire!)

Fractional CFOs

Bison CFO | Advisory Services, Bookkeeping, Fractional CFO Services
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1 Client Reviews

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"Kurtis was exceptionally knowledgeable and very helpful during the time I worked with him. He's dependable, trustworthy and experienced, qualities that I always look for when doing business with others. I highly recommend Kurtis and BisonCFO."
Ecom CFO | Board & Investor Relations, Cash Flow Projections, Financial Strategy Development
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1 Client Reviews

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"Amazing. Sam & the entire dedicated accountants and account managers help answer all questions. They go above and beyond and use modern technology to assist in financial reviews and visualization of data. Love their commitment to making finance easy to understand and clean."
MuseMinded | Cash Flow Projections, Financial Strategy Development, Valuation Support
MuseMinded is a CFO and bookkeeping firm specializing in eCommerce, helping businesses optimize cash flow, manage financial operations, and make data-driven decisions for sustainable growth.
Your "C" Suite Team | Board & Investor Relations, Cash Flow Projections, Financial Strategy Development
Your team and ours uncover the right formula to take your business from where it is to where you want it to be financially.
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What Can a Fractional CFO Do for Your E-Commerce Business?

A fractional CFO helps e-commerce brands manage cash flow, forecast demand, optimize inventory, and prepare for fundraising—especially during periods of fast growth, high ad spend, or multi-channel expansion.

FrequentlyAsked Questions

How much does a fractional CFO cost for an e-commerce business?

Fractional CFOs typically charge $200–$350/hour or $2,000–$14,500/month, depending on the level of support, project scope, and industry expertise.

What does a fractional CFO do for an e-commerce company?

They oversee financial strategy, forecasting, inventory planning, channel profitability, cash flow, and investor reporting—tailored for e-commerce platforms like Shopify, Amazon, and wholesale.

Is a fractional CFO worth it for online brands?

Yes. A good fractional CFO can help avoid cash flow mistakes, plan for growth, and prepare for fundraising—without the $250K+ cost of a full-time CFO.

When should you hire a fractional CFO in e-commerce?

Consider it if you're experiencing rapid growth, planning a fundraise, facing inventory cash crunches, or expanding across multiple sales channels.

Where can I find a fractional CFO for my e-commerce business?

Explore platforms like Sam's List—or ask your CPA, investors, or fellow founders for referrals.

Not sure who’s right for your ecommerce business? Answer a few quick questions, and we’ll introduce you to someone who fits.

Sam’s List is a directory for exploring accountants, bookkeepers, fractional CFOs, financial advisors, and wealth managers. We do not provide financial, investment, tax, or legal advice, nor do we recommend or endorse any specific professional. Some professionals participate in paid programs for additional visibility or leads. Users should independently verify any professional before engaging their services. Learn more in ourTerms of Service.
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