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Fractional CFOs for Bootstrapped Startups

Bootstrapped startups run lean—but that doesn’t mean you should run blind. A fractional CFO helps you control burn, extend runway, improve margins, and build financial systems that grow with you. Get CFO-level strategy without a full-time hire or outside capital.
Need to outsource something else? Search for proactivefinancial advisorsandaccountantson Sam’s List too. Make sure to check the reviews, it’s one of the most important parts of your vetting process!

Fractional CFOs

Erica Goode, CPA | Cash Flow Projections, Process Optimization, Strategic Decision Support
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10 Client Reviews

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"Excellent! In working with Erica, I experienced a simplified bookkeeping process, a first time "window-to-my-cashflow-situation", and a "person on my corner" an advocate if you will, come tax preparation time. A shift in priorities at home led to no longer needing Erica's services. Erica's magic still lingers at the office and at home and am forever grateful for her help during a time of tremendous growth in my consulting practice."
ROCA Advisors | Board & Investor Relations, Cash Flow Projections, Financial Strategy Development
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5 Client Reviews

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"“ROCA has been an invaluable resource. Juan Carlos approached my disorganized accounting with patience and expertise, transforming it into a well-structured system. His professionalism, clear guidance, and attention to detail have given me confidence and clarity in managing my finances.”"
Ecom CFO | Board & Investor Relations, Cash Flow Projections, Financial Strategy Development
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1 Client Reviews

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"Amazing. Sam & the entire dedicated accountants and account managers help answer all questions. They go above and beyond and use modern technology to assist in financial reviews and visualization of data. Love their commitment to making finance easy to understand and clean."
Happy Numbers | Board & Investor Relations, Cash Flow Projections, Financial Strategy Development
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1 Client Reviews

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"Timo has far exceeded expectations! I really don't understand how he does some of the stuff he does, but it is absolutely amazing! His level of detail and organization really compliments his financial knowledge and experience. From the day he started until now, Timo has completely revamped all aspects of the financial side of our business and now we are growing at an astonishing rate. It would not be possible without Happy Numbers!"
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Do Bootstrapped Startups Need a Fractional CFO?

Yes—especially if you’re growing without outside capital. A fractional CFO is a flexible, cost-effective way to get expert help with financial planning, modeling, and cash flow—without hiring full-time.
Bring one in when:

Your Cash Flow is Tight: Get proactive runway planning and weekly cash forecasts.

You’re Scaling a Lean Team: Build systems to handle revenue, hiring, and expenses.

You’re Handling Finances Solo: Free yourself up to focus on product and growth.

You Want to Stay Profitable: Get margin analysis and cost-cutting support.

You’re Prepping for a Raise (Later): Clean books now mean faster funding later.

You Need External Advice: A CFO helps challenge your assumptions and guide big decisions.

Founders who bootstrap often wait too long to get help. But financial clarity early on saves time, money, and equity down the road.

FrequentlyAsked Questions

What does a fractional CFO do for a bootstrapped startup?

They help with cash flow, profitability, budgeting, and building financial systems that scale. You get CFO-level guidance without the full-time salary.

When should a bootstrapped company hire a fractional CFO?

When you’re earning revenue, struggling with cash flow, scaling operations, or preparing for funding—even if you're not VC-backed.

How much does a fractional CFO cost per month?

Typical costs range from $3,000 to $10,000/month, depending on scope, hours, and experience. Hourly rates are usually $200–$350/hour.

Is a fractional CFO a good investment for lean startups?

Yes. They help maximize every dollar, avoid costly mistakes, and make sure your financial house is in order from day one.

Do I have to give equity to hire a fractional CFO?

No—most work on retainer or hourly contracts. You can get strategic financial help without diluting ownership.

Not sure who’s right for you as a bootstrapped startup? Answer a few quick questions, and we’ll introduce you to someone who fits.

Sam’s List is a directory for exploring accountants, bookkeepers, fractional CFOs, financial advisors, and wealth managers. We do not provide financial, investment, tax, or legal advice, nor do we recommend or endorse any specific professional. Some professionals participate in paid programs for additional visibility or leads. Users should independently verify any professional before engaging their services. Learn more in ourTerms of Service.
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